The Big Store

  • by Donald R. Katz
  • Narrated by John Rayburn
  • 2 hrs and 50 mins
  • Abridged Audiobook

Publisher's Summary

In 1972, Sears, Roebuck, and Co. was America's greatest store, accounting for over 1 percent of the gross national product. Suddenly, profits plummeted and the stock price collapsed. Sears was at civil war and in need of a new leader. In 1978, Edward R. Telling became the Sears chairman, and by 1984 Sears was back on top, bigger than ever. Telling turned things around so dramatically it seemed like a miracle. But the resurrection of Sears as a great American merchant was no miracle, but the result of the power, vision, and will of strong leadership. Award-winning journalist Donald Katz, who received unprecedented and unrestricted access to Sears's records, meetings, and executives, delivers a spellbinding account that gives you a front-row seat to a corporate revolution. Katz is the Founder of the leading player in the Internet audio sphere.


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Customer Reviews

Most Helpful

If you're a Sears employee...

or want to get inside the mentalities of corporate leadership in the 1970s and 80s, this is a good read. I'm the former, so I have particular interest in the history of the company (especially this particular phase). Overall, this was not an easy read, as the book launches into many topics without providing extensive context.

It is interesting in that it covers the tenure of Telling by and large, the CEO who presided over the downfall from "great" to "mediocre" for Sears. Sears was WALMART before his tenure, being as large as the #2, #3, #4, and #5 retailers in the US combined. What happened? The path to mediocrity is not covered in this book, although it happened in the exact timeframe covered by this book. The author doesn't address that and just highlights the events and decisions without judging Telling and co.

The style of the audio is painful and takes you back in time as though you're listening to the radio in the 1960s. That said, I was able to survive it since it is only about 3 hours long.

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- Nate

Book Details

  • Release Date: 12-16-1999
  • Publisher: Katz, Donald