• The Big Lie of Strategic Planning (Harvard Business Review)

  • By: Roger L. Martin
  • Narrated by: Todd Mundt
  • Length: 19 mins
  • Unabridged
  • Release date: 01-10-14
  • Language: English
  • Publisher: Harvard Business School
  • 4.2 (25 ratings)

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Publisher's Summary

Roger L. Martin, a professor and the former dean at the University of Toronto’s Rotman School of Management, writes about how a detailed plan may be comforting, but it’s not a strategy.This article was first published in the January/February 2014 issue of Harvard Business Review.
©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.
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