The Big Idea

  • by Donny Deutsch
  • Narrated by Donny Deutsch
  • 4 hrs and 53 mins
  • Unabridged Audiobook

Publisher's Summary

Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true. Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.
A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks.
None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.
In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise.
From the "Gut Check Moment" to "Mom Power", The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.

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What the Critics Say

"The author's enthusiasm and interest in his readers is apparent on every page, distinguishing this book from the dry, disinterested business guides that fill the small business startup bookshelves." (Publishers Weekly)

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Customer Reviews

Most Helpful

THE book on getting your ideas to market

I used to watch THE BIG IDEA religiously (and was on it twice ;) Donny tells it like it is in total realism without all "THE SECRET" or worthless delusional positive thinking books out there. I really miss the show and this is the "nuts and bolts" of what it was all about.

Although Donny comes from wealth the stories he presents of those that struggled to be successful and how they did it is incredibly inspiring.

I wish this book was even longer. Get rid of those books that tell you how to wish for success without any reality based info and get your ideas going by listening to this. Hope he does a follow up, I'll be first on the list to get it.
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- AWeirdly "jeangarydiablo"

Great Book ...chock full of ideas!! BUY THIS BOOK!

I was a little hesitant in buying the book ...but definitely shouldn't have been. The book was GREAT!! ...really gets you pumped up and motivated ...turns on your entrepreneurial spirit! .....absolutely loved it! Full of insight, easy to listen to, and lots of interesting real life success story's. -----definitely has top spot in my motivational library.
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- Charlie

Book Details

  • Release Date: 03-11-2011
  • Publisher: Hyperion AudioBooks