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Missed practical applications, very shallow content. Could be more relevant for marketers, not for data analysts.
Not what i was expecting, it seems as it was written by narrow minded people with marcom experience. Did not trigger ideas for my business or anything like that. Would not recommend.
I'm afraid I listened to the first half of this book asking myself when would the introduction to big data start.
Sadly, it felt like a hard sell of big data tools and how big corporations profit from it. I don't need to know how much Google paid for a specific software to know how good big data is.
I was expecting an introduction to big data, all I got was a hard sell on big data.
great for chapter 1. Not so good for half a book.
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