Regular price: $18.20

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $18.20

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared, and buy when everyone feels great. It may feel right - but it's not rational." (The Behavior Gap)
Why do we lose money? It's easy to blame the economy or the financial markets - but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon - the distance between what we should do and what we actually do - "the behavior gap". He found that once people understood it, they started doing much better.
Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His audiobook will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.
He'll help you to:

Avoid the tendency to buy high and sell low;
Avoid the pitfalls of generic financial advice;
Invest all of your assets - time and energy as well as savings - more wisely;
Quit spending money and time on things that don't matter;
Identify your real financial goals;
Start meaningful conversations about money;
Simplify your financial life; and
Stop losing money!
It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."
©2012 Carl Richards (P)2012 Gildan Media, LLC
Show More Show Less

Critic Reviews

"A brilliant guide to the ways we often trick ourselves into staying poor. Listen to this before you make your next financial decision." (Zac Bissonnette, author of Debt-Free U)
Show More Show Less

Customer Reviews

Most Helpful
3 out of 5 stars
By michael on 01-23-18

Average across the board

Not a bad book, but nothing special about it either. Nothing ground breaking or interesting. Basically just 3 hrs of him telling you to not be lead by your emotions, have a plan, and buy low sell high.

Read More Hide me
5 out of 5 stars
By The Shop-aholic on 07-22-17

Phenomenal. Simple. Practical!

I am a financial advisor with hundreds of counts. I really enjoyed this book! Will listen again and again!

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc