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Ever wonder why you have so little attention for the important things in life?
Your attention is being sold; it's been sold incrementally over the years.
Marc Cashman beautifully narrates fifteen hours of a 'brief' history of tactics and trends in advertising.
This is great book for you if you're interested in gaining control of your attention, find out where it's gone, who has taken it, and how they stole it from you. The why is money, but not for as much as you would think.
10 of 10 people found this review helpful
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3.5 stars. A well-done book that largely acts as a detailed history of advertising and how advertising has been amplified and exacerbated by the various screens in our lives (from the first screen, film, through subsequent screens of television, computers, and finally mobile devices). Wu briefly touches upon other, older forms of attempting to harness attention (religion and governmental propaganda being prime examples), but the bulk of the book is a catalog of the ever-evolving commercial efforts to wrest our limited attention from us in a ploy to sell goods. I think the book could have been better and more illuminating if Wu had spent some additional time explaining the science of attention, why we are swayed, and the cognitive reasons why the ubiquitousness of mobile devices is so devastating. That said, the book covers its topic thoroughly and is engaging if for no other reason than its topic permeates our modern lives. The book is at its best and most interesting as it heads into the 21st Century and tackles social media and the like, the way that social media makes us each a narcissus, and how the minute details that can now be tracked make attention harvesting easier and our need for escape from such harvesting all the more urgent.
8 of 9 people found this review helpful