"Tim Wu has written a profoundly important book on a problem that doesn't get enough - well, attention. Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril." (James Gleick, author of
Time Travel: A History)
"I couldn't put this fascinating book down. Gripping from page one with its insight, vivid writing, and panoramic sweep,
The Attention Merchants is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it." (Amy Chua, Yale law professor and author of
Battle Hymn of the Tiger Mother and
The Triple Package)
"Television entranced the masses. Digital media, more insidiously, mesmerizes each of us individually. In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds.
The Attention Merchants deserves everyone's attention." (Nicholas Carr, author of
Utopia Is Creepy and
The Shallows)