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Publisher's Summary

How feminine values can solve our toughest problems and build a more prosperous future
Among 64,000 people surveyed in 13 nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in 18 nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st-century prosperity.

Advocates a new way to solve today's toughest problems in business, education, government, and more
Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
From acclaimed social theorist, consumer expert, and best-selling author John Gerzema, and award-winning author Michael D'Antonio
Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
©2013 Young & Rubicam Brands (P)2013 Audible, Inc.
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Customer Reviews

Most Helpful
3 out of 5 stars
By Aysin on 02-26-15

It is more statistics

It does give one inspiration but is more based on numbers... I was looking for a more "motivating" book i guess

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1 of 1 people found this review helpful

3 out of 5 stars
By Richard on 07-10-13

This Blew My Mind ( and my patience).

What did you like best about The Athena Doctrine? What did you like least?

The best: A detailed portrayal of the latest global trends that may give us a chance to see a brighter future. Less than best: Unfortunately, the detail given was overly granular. Overall, this was a tedious listen, like trying to survey a landscape scene with a 400 power microscope.

A fast-forward listen helped.

Would you ever listen to anything by John Gerzema and Michael D'Antonio again?

Not at this time.

What do you think the narrator could have done better?

The narration was without flaw. There is no finer speaker in the world. Oddly though, I felt as if the pace and alliteration were dialed in for an audience using English as a second language.This may very well be the case. I remember the old Voice of America short wave broadcasts: slow, clear enunciation, perfect but very very slow. I listened to the book on double speed mode and found it tolerable.

Was The Athena Doctrine worth the listening time?


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3 of 4 people found this review helpful

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