Regular price: $17.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $17.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture, Updated and Expanded Edition
A completely revised edition of the must-have resource for increasing your nonprofit's bottom line.
This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.


Offers step-by-step guidance for learning personal solicitation skills
Filled with real-world tools and techniques for raising money or support
Contains advice for overcoming situations such as hesitating to ask for money and following through on the ask
Written for fundraisers from any size organization
Includes information on how to apply asking skills to a fundraiser's personal and professional pursuits.

©2010 Laura Fredricks (P)2012 Audible, Inc.
Show More Show Less

Customer Reviews

Most Helpful

By Jason Comely on 09-18-14

This book is why I hate the publishing industry

There is good information here - I'm sure of it - but you have to slog through the worst kind of filler to get to it.

It starts in the introduction. Instead of just saying "this book is for everyone" and leaving it at that, it painstakingly lists every profession, situation and human being that might ever have a use for the book.

This happened repeatedly in the first two chapters of the book, list after long list when it could have been summed up in a sentence or two.

This is filler of the worst kind because it's so blatant and lazy. It's an attempt for the publisher to increase the page count without increasing value. It only serves to aggravate and kill valuable time.

The Ask is an opportunity ruined. I'll be The Asking for a refund.

Read More Hide me

3 of 3 people found this review helpful

See all Reviews