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Publisher's Summary

How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture, Updated and Expanded Edition
A completely revised edition of the must-have resource for increasing your nonprofit's bottom line.
This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.

Offers step-by-step guidance for learning personal solicitation skills
Filled with real-world tools and techniques for raising money or support
Contains advice for overcoming situations such as hesitating to ask for money and following through on the ask
Written for fundraisers from any size organization
Includes information on how to apply asking skills to a fundraiser's personal and professional pursuits.

©2010 Laura Fredricks (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful
2 out of 5 stars
By Jason Comely on 09-18-14

This book is why I hate the publishing industry

There is good information here - I'm sure of it - but you have to slog through the worst kind of filler to get to it.

It starts in the introduction. Instead of just saying "this book is for everyone" and leaving it at that, it painstakingly lists every profession, situation and human being that might ever have a use for the book.

This happened repeatedly in the first two chapters of the book, list after long list when it could have been summed up in a sentence or two.

This is filler of the worst kind because it's so blatant and lazy. It's an attempt for the publisher to increase the page count without increasing value. It only serves to aggravate and kill valuable time.

The Ask is an opportunity ruined. I'll be The Asking for a refund.

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5 of 5 people found this review helpful

5 out of 5 stars
By C. Reed on 02-09-18

Great book for development professionals

Gives you a step-by-step outline of how to prepare for and execute a successful ask. Well worth the time and money.

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