The Art of the Start
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- Narrated by: Paul Boehmer
- Length: 6 hrs and 48 mins
- Unabridged Audiobook
- Release date: 01-13-09
- Language: English
- Publisher: Tantor Audio
Regular price: $19.49
Buy Now with 1 Credit
Buy Now for $19.49
Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." ( Library Journal)
Customer ReviewsMost Helpful
By Jacqueline Harris on 02-28-09
Great Content - Punishing Narration
Kawasaki's principles are fantastic. I went out and bought the book, perhaps a better format with all the lists and references. But, was the narrator a real person or was it text-to-speech software? That perfectly dispassionate monotone actually sounded computer-generated. Impossible to enjoy.
24 of 25 people found this review helpful
By G on 01-25-10
Good, but still a guy's opinion.
The ideal reader of this book would be someone thinking of beginning a startup. It's not just for anyone, and it's not about "starting anything" like the tagline says. The book is full of nuggets of advice, with a no-nonsense, confident delivery, and a touch of sense of humor. I think Guy Kawasaki is legit, and you get a sense that he really has "been there" and is just giving you all the advice he can give. Audio format is probably not the best for this book, since there is a lot of tabulated content that starts sounding very tedious after a while. I did enjoy the part on "how to hire someone" and the concept of bootstrapping a company. A lot of misconceptions get clarified, and it gives a good idea of the attitude and expectations one should have when starting a business venture.
7 of 7 people found this review helpful