The Art of the Start

  • by Guy Kawasaki
  • Narrated by Paul Boehmer
  • 6 hrs and 48 mins
  • Unabridged Audiobook

Publisher's Summary

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.


What the Critics Say

"Kawasaki covers the basics in an effectively casual tone." (Publishers Weekly)
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." (Library Journal)


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Customer Reviews

Most Helpful

Great Content - Punishing Narration

Kawasaki's principles are fantastic. I went out and bought the book, perhaps a better format with all the lists and references. But, was the narrator a real person or was it text-to-speech software? That perfectly dispassionate monotone actually sounded computer-generated. Impossible to enjoy.
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- Jacqueline Harris

great book, robot voice actor

This has some really amazing information in it from someone who apparently knows what he is talking about.

The voice actor/robot almost destroys about 20% of the content by not speaking like a human. There is one chapter that I still don't understand at all. It sounds like a bunch of words being read off a spec sheet as if they were structured in a paragraph. The physical book may be a better bet.
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- Peter

Book Details

  • Release Date: 01-13-2009
  • Publisher: Tantor Audio