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Publisher's Summary

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this audiobook will guide you through an adventure that's more art than science: the art of the start.
©2015 Guy Kawasaki (P)2015 Tantor
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Customer Reviews

Most Helpful

By Lee on 06-15-15

Like a collection of articles

This book is one inch deep and a mile wide. A new tip every ten seconds, it is like a collection of lame internet articles. I'm not saying the advice is bad, I just dont find these kind of tips very helpful. It is the opposite of a book like The Lean Startup by Eric Ries, which takes a profound idea and explores it in depth.

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46 of 50 people found this review helpful

By ElusiveSasquatch on 04-12-15

It's ok, nothing groundbreaking. Poor narration

The narration was distracting. Also it seems like they blended 2 narrations. The tone / voice in the 2nd half sounds different. Same guy but different sound. Many of the phrases just sounded so cheesy with this reader. The content was ok. I've heard lots of entrepreneur audiobooks and this was more of the same.

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29 of 33 people found this review helpful

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