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Publisher's Summary

What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit. The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Writing with wit and provocative insight, best selling author Adrian Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student. Each of the book's chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.
You'll understand - from a different perspective - how your company and your competitors generate profit, which business models can be best applied to your profit-making strategy, what specific actions your organization can take in the next ninety days to improve its bottom line, and more.
With scores of examples from today's global marketplace, a weekly assignment, and an eclectic business reading list ranging from Obvious Adams to Einstein's Dreams, The Art of Profitability invites anyone in business to engage in the lively exchange between mentor and protégé.
Enter the classroom. Discover the art. And learn which form of profitability will help your company succeed today and grow tomorrow.
©2002 Mercer Management Consulting, Inc. All Rights Reserved. (P)2003 Time Warner AudioBooks. A division of the AOL Time Warner Book Group.
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Critic Reviews

Audie Award Winner, Business Information/Educational, 2003
"It's an attractive and refreshing concept that taps into the Zen of business." (Publishers Weekly)
"Harvard professor Adrian Slywotzky...brings a holistic approach to the making of money." (AudioFile)
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Customer Reviews

Most Helpful
3 out of 5 stars
By Brian on 04-05-04

Read his other books

The Good -
The main concepts of the book are sound and time proven, and it has some interesting and novel ideas. Moreover, the book has good recommendations of must read works.

The Bad -
What was meant to be an entertaining fictional side plot, in the fashion of The Goal or The Max Strategy, doesn't work. It ends up being both corny and archaic. Basically, the main character of the book is a 20 something trying to save the large conglomerate which employs him. Give me a break. The vast majority of my peers including myself (in that age group) could care less about the slow and large, uncaring bureaucracies we work for. If anything we're dreaming up of escape plans to start our own businesses. Throughout the book I just kept wondering whether Steve was a complete moron or whether the story took place in my parents' time.

A related flaw is how the book's concepts are delivered. Hearing the mentor character, Zhiao, ?give lessons? is akin to listening to Bill Cosby's or Grandpa Simpson's random rambling for hours. It's very difficult to differentiate the useless/nonsensical crap from the great/important pieces of data, Zhiao keeps jumping from here and there. Sadly I could go on and on about how horrible the plot and side dialogue are... ex "What kind of fish do you think you are? I am a light fish." - enough said.

Unless you have spare money or time ? read Slywotsky's other books to get to the meat of his ideas. This is largely a waste of time.

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13 of 13 people found this review helpful

5 out of 5 stars
By Todd on 10-22-03

2 thumbs up

Excellent Read. And worth listening to over (and over). I wonder if Slywotzky gets a cut of the incremental revenue on the additional books he recommends? Oh, he wrote a couple of them himself...

Worth while all the more since it looks like he definitely practices what he preaches. I will be looking for the 'homework' reading list titles on Audible.

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5 of 5 people found this review helpful

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