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Publisher's Summary

Innovate your way toward growth using practical, research-backed frameworks.
The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience - and a client roster composed of some of the world's leading companies - this book provides you with the necessary tools to help you capture growth instead of chasing it.
The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old-school way of focusing on new products and new markets to instead apply value creation to find your new opportunity, craft your offering, design your strategy, and build new growth ventures.
The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your road map toward the new state of growth and gain invaluable insight into a new way of thinking. The Art of Opportunity will help you to:


Start looking at business growth from a new perspective
Create value for the customers, company, and ecosystem
Innovate strategically and design new business models
Develop a new active business design thinking approach to innovation

Your company's goal is to grow and to turn noncustomers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
©2016 Marc Sniukas, Parker Lee, Matt Morasky (P)2017 Gildan Media LLC
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