The greatest value in listening to The Art of Executive Appearance is in how much business it can generate for you. Your appearance on camera can raise or lower your company's stock. It can help you form partnerships. An executive who exudes confidence and authority creates a much stronger and more profitable brand. In dealing with communications skills and public speaking, people don't always pay sufficient attention to their appearance. For the most part, books on giving interviews or talks - even TED talks - discuss going from a small idea to a passionate theme, refining it in writing, practicing it, and then confronting the audience with the best bravura you can muster. While this is essential, it is only half the story. Here is how the book starts: "When the thick, soundproofed doors of the television studio are swung open for you, and as you step toward the set, the chilled air and the sweltering lights stop you in your tracks. Your breathing gets heavier, and the celebrated butterflies begin twirling in your gut. That's when crazy thoughts start spinning in your head: What will they think of me? Is my sweat already showing?" Five benchmark guidelines highlight the role that your appearance plays - if, that is, you don't want your message to get lost. This book's unique granular approach doesn't leave much to chance. It provides a powerful, yet easy, step-by-step guide for leading executives and aspiring professionals who want to appear on camera.