Become a master of business seduction in just 30 days.
In business, you need an edge. In every business situation—to get that job, get that promotion, lead that negotiation, make that sale—you need to win people over. In highly competitive situations, you need to stand out, get noticed, and be remembered. The Art of Business Seduction gives you the edge you need. This is a concise personal success plan that teaches you how to make the smart moves and say the right things to succeed in any business setting. As the “Business Seducer”, Mark Jeffries utilizes the new power of seduction to provide you with a proven system for becoming a master of business seduction, giving you the tools to size up any business situation, think and act on your feet, and get exactly what you want. After only 30 days of using the author’s straight-forward L-WAR (Listen, Watch, Anticipate, React) approach, you’ll be able to:
Translate the subtle clues in the voice, body language, and handshake of whoever you’re engaging
Maximize the persuasiveness of what you say and how you say it
Use networking secrets to seize opportunities and beat your competition
Hone your “elevator pitch”
Deploy your Personal Brand
So much in business success depends on first impressions, personal interactions, and other intangible aspects of your behavior. Embrace this important skill-set, develop your abilities, and remove those habits that work against you. Get The Art of Business Seduction and give yourself the tools to attract and win people over so you can enjoy breakthrough results in business and life.
“These are methods that just work! Mark Jeffries has captured smart techniques that are an essential part of business success.” (Alison Masters, Group Director, Central Marketing, Microsoft)
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This is a trite list of nice thoughts from someone who's never done actual research, and never seen actual success from putting it in practice. The author even admits his years of failure until achieving success at - guess what - giving talks and selling this advice. That's his only credential. Advice ranges from obvious (listen to people) to dubious (nod a lot so they know you're with them.) Pick up a book from a real authority on the subject like How to Win Friends and Influence People, or The Charisma Myth.
Just basic social savviness. LONG intro.
It doesn't add anything to your knowledge if you know the basics of human interaction. The first few chapters are promises about what will happen if you listen to the book. But 3 chapters in, you are still listening to "you will be xyz if you apply the rules we will teach you"... so teach them already!!
He's not bad. Just had a bad script.
All the promises and introductory chapters. I'd add some meat. I'd organize the book into clear chapters so people can skip around and still get something out of the book.
I don't recommend the book. Unless you're Borat and need all the help you can get.