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I read "the Secret", and to be honest- I didn't get it.
For that reason, I didn't expect much of "the Answer". After reading this book, "The Answer" was all I was looking for, and really needed.
The book is clearly in two parts from two authors. It goes a little into each authors background and footnotes, and clearly offers direction to their joint venture company which is dedicated to helping business owners with the concepts in this very book. Warning to those without businesses, the second half is designed for business owners.
The first half goes from research data about the brain to the realm of quantum physics. (Don't worry- there are no math problems) It was pretty easy to understand. I have to tell you, it made an awful lot of sense. It answered why people meditate, the benefits of positve thought, and the destruction of negative thoughts. More importantly- it is clear to the reader.
I would best describe it as an operating manual for the brain.
So once you are all charged up with your daily mental excercises, the book rewinds and starts talking about building successful businesses. The back half of the book starts with the footnotes of the second author and some of his accomplishments. Then it whips through all the keys models he used on everyone of his successful businesses. I have been in marketing for years and the concepts are not new, but they are solid.
I think the first half of this book would be great for everyone. It improves your mind, alters perception, and is generally a good read. The second half is for those people who can truly believe they can do great things and chart a course to their success. It's a study book, not a read. You'll want to keep it on your shelf for future reference.
18 of 19 people found this review helpful
Whether you own a business or involved in running a business, You Must Listen To This Book!
In order to understand how to achieve great results, you need to know how your mind works and this book provides wonderful insights into this subject. The authors also provides excellent exercises on goal setting and focusing your purpose. When you consider the past lives of both authors and the success and wealth they have generated, you can't help but take stock in the advice and knowledge they share with the listener. John Assaraf especially does a great job at narrating and is very inspiring. I am on my 3rd listen, there is so much information that you need to listen to it several times which is ok because it's an absolute pleasure to listen to it. Although it's business based, I suggest even those without businesses buy it. Once you become aware of your true potential you will want to start a business
6 of 6 people found this review helpful