The Answer

  • by John Assaraf, Murray Smith
  • Narrated by John Assaraf, Murray Smith
  • 6 hrs and 2 mins
  • Abridged Audiobook

Publisher's Summary

In The Answer, John Assaraf, a key team member behind the phenomenal success of The Secret, along with business growth expert Murray Smith, demonstrate bold, new ways to harness the unlimited power of your mind and imagination in order to achieve exactly what your heart desires. Then, they offer practical steps to grow any organization or business into a meaningful and profitable enterprise that can flourish in any economy or business climate.In The Answer, you'll learn how to:
Attract more of the right customers to any business

Create your own business blueprint for success in any field

Pinpoint your own passions and achieve your business goals

Use the Law of Attraction to create the business of your dreams

Rewire your brain to make success inevitable

Make the right decisions with confidence and certainty

Reduce your learning curve from years to moments

Develop the mindset of a mega-millionaire
The Answer brings together decades of research from such areas as neuroscience, quantum physics, business coaching, and practical, hands-on business development to give you the confidence you need and the step-by-step actions to follow to build the business - and life - of your dreams.

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What the Critics Say

"A brilliant formula for growing any business and living an extraordinary life - entrepreneurial wisdom embodied in a proactive, balanced approach to living." (Stephen R. Covey)
"It is by far the best book I have ever read on how to use the law of attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. It is now required reading for all my staff and students." (Jack Canfield)

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Customer Reviews

Most Helpful

Great Insights....

Great book, wonderful insights and practical advise for moving your life forward. John and Murray add in the science to back up the fluff of "think positive."
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- cphilburn

A manual for the Brain and Steps to Use It

I read "the Secret", and to be honest- I didn't get it.
For that reason, I didn't expect much of "the Answer". After reading this book, "The Answer" was all I was looking for, and really needed.

The book is clearly in two parts from two authors. It goes a little into each authors background and footnotes, and clearly offers direction to their joint venture company which is dedicated to helping business owners with the concepts in this very book. Warning to those without businesses, the second half is designed for business owners.

The first half goes from research data about the brain to the realm of quantum physics. (Don't worry- there are no math problems) It was pretty easy to understand. I have to tell you, it made an awful lot of sense. It answered why people meditate, the benefits of positve thought, and the destruction of negative thoughts. More importantly- it is clear to the reader.

I would best describe it as an operating manual for the brain.

So once you are all charged up with your daily mental excercises, the book rewinds and starts talking about building successful businesses. The back half of the book starts with the footnotes of the second author and some of his accomplishments. Then it whips through all the keys models he used on everyone of his successful businesses. I have been in marketing for years and the concepts are not new, but they are solid.

I think the first half of this book would be great for everyone. It improves your mind, alters perception, and is generally a good read. The second half is for those people who can truly believe they can do great things and chart a course to their success. It's a study book, not a read. You'll want to keep it on your shelf for future reference.




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- Joseph

Book Details

  • Release Date: 05-20-2008
  • Publisher: Simon & Schuster Audio