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I was looking for a book that will give me an insight into adding more word-of-mouth exposure for my business. This book clarifies the exact makings of the buzz phenomenon. Using current successful business examples that are familiar to most people using internet and email, this book answers the listener's questions by explaining exactly how those businesses became household names within such a short period of time.
8 of 8 people found this review helpful
I did find the book enjoyable, but it seemed that the author kept reciting (what seemed to be) the same three examples over and over again. More varied examples and uses of different firms would have kept my attention better.
5 of 5 people found this review helpful