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When I listened this book I tought: how could I have been so stupid to lose of sight the demografics in the past? Gronbach speaks about the influence of generations in marketing in a way that is easy to understand, entertaining and challenging. When you finish his book, you are already a better marketer!
2 of 2 people found this review helpful
I am new to demographic marketing analysis but then so are many of us if the author is right. The book has a strong message way beyond consumer marketing and its tenets are irresistible. Probably required reading for those of us responsible for marketing or strategy. So why only 3 stars?
The American penchant for writing business books as if talking to readers that are stupid wore on me. needless examples about the author's family; repetition; and all made the more irritating by a narraator who exaggerates the emphasis to the point of ludricous expression. Buy an abridged version if you can; and get the facts and rationale in a hurry - they are important.
1 of 1 people found this review helpful