The Age Curve

  • by Kenneth W. Gronbach
  • Narrated by Max Bloomquist
  • 6 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to.As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money.In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda), this book will show listeners:
How to determine their best customers

How successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come

Why Generation X is a more valuable market than any of us have been led to believe

and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

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Customer Reviews

Most Helpful

An eye opening book

When I listened this book I tought: how could I have been so stupid to lose of sight the demografics in the past? Gronbach speaks about the influence of generations in marketing in a way that is easy to understand, entertaining and challenging. When you finish his book, you are already a better marketer!
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- Marian Hanganu

Another Case for Buying the Abridged Version

I am new to demographic marketing analysis but then so are many of us if the author is right. The book has a strong message way beyond consumer marketing and its tenets are irresistible. Probably required reading for those of us responsible for marketing or strategy. So why only 3 stars?

The American penchant for writing business books as if talking to readers that are stupid wore on me. needless examples about the author's family; repetition; and all made the more irritating by a narraator who exaggerates the emphasis to the point of ludricous expression. Buy an abridged version if you can; and get the facts and rationale in a hurry - they are important.
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- peter

Book Details

  • Release Date: 07-02-2008
  • Publisher: Brilliance Audio