The Age Curve
- How to Profit from the Coming Demographic Storm
- Narrated by: Max Bloomquist
- Length: 6 hrs and 6 mins
- Unabridged Audiobook
- Release date: 07-02-08
- Language: English
- Publisher: Brilliance Audio
Regular price: $20.97
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In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.
Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda), this book will show listeners:
How to determine their best customers
How successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come
Why Generation X is a more valuable market than any of us have been led to believe
and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.
Customer ReviewsMost Helpful
By Marian Hanganu on 05-25-09
An eye opening book
When I listened this book I tought: how could I have been so stupid to lose of sight the demografics in the past? Gronbach speaks about the influence of generations in marketing in a way that is easy to understand, entertaining and challenging. When you finish his book, you are already a better marketer!
2 of 2 people found this review helpful
By peter on 03-15-11
Another Case for Buying the Abridged Version
I am new to demographic marketing analysis but then so are many of us if the author is right. The book has a strong message way beyond consumer marketing and its tenets are irresistible. Probably required reading for those of us responsible for marketing or strategy. So why only 3 stars?
The American penchant for writing business books as if talking to readers that are stupid wore on me. needless examples about the author's family; repetition; and all made the more irritating by a narraator who exaggerates the emphasis to the point of ludricous expression. Buy an abridged version if you can; and get the facts and rationale in a hurry - they are important.
1 of 1 people found this review helpful