The Advertising Effect

  • by Adam Ferrier, Jennifer Fleming
  • Narrated by Nigel Carrington
  • 9 hrs and 47 mins
  • Unabridged Audiobook

Publisher's Summary

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.


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Customer Reviews

Most Helpful

One of The Best Books on Advertising Ever

I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
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- Phil Hudson

Good info if you get past the author's arrogance

The book cites many interesting studies and provides valuable insights on behavioral change, whether the change is sought through advertising or other means. However, I quickly tired of the author telling me how smart and creative he is and the number of awards he won. If you can get past his extreme arrogance, you will learn how you can influence others and how you yourself are influenced.
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- Ron Roman

Book Details

  • Release Date: 09-16-2014
  • Publisher: Audible Studios