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The fact that this book got such good reviews excites me. It tells me 99% of people know nothing about advertising.
This book is a perfect example of how too much academic schooling does not belong in business.
As I listened I couldn't help hearing Claude Hopkins, when asked to review an academic program on advertising say, "this should be burned. A young man will spend 4 years learning this and another 12 unlearning it."
Or Roy H. Williams saying, "Many big advertisers care more about awards and creativity than results than make money."
I can tell this writer has never actually written an ad before. He may have helped create a campaign with his psychology knowledge, but never has actually written one.
I imagine him passing all his "statistics" to the copywriters as they roll their eyes and say huh huh.
Do you want to waste all your ad budget on irrelevant case studies that are so small they probably can't even be duplicatable?
Then read this book.
Audible doesn't have very many books on advertising, but I would start with the two authors I quoted above. Especially for anyone in the real world of advertising.
6 of 6 people found this review helpful
It's behavioral psychology applied to marketing. Interesting, mostly based on case studies, clearly explaines what it teaches.
Whilst none of the science referenced in this book from behavioural economics, psychology, sociology is unique or original, it is brilliantly bought together in one place here. Save yourself some time reading or listening to other books and get this one.
This book is for marketers, business/ entrepreneurial folk and charities. I think it is also essential for the general public to read this to become aware of how we are all nudged into behaving certain ways.
Insightful and largely tangible info with plenty of examples, not just general fluff. I would recommend this book if you want to understand advertising
Loved it. I learned a lot and found that I could make better sense of theories I had learned in my first year of my marketing degree. Adam is funny and puts everything in perspective.