The Advertising Effect

  • by Adam Ferrier, Jennifer Fleming
  • Narrated by Nigel Carrington
  • 9 hrs and 47 mins
  • Unabridged Audiobook

Publisher's Summary

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

More

See More Like This

Customer Reviews

Most Helpful

One of The Best Books on Advertising Ever

I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
Read full review

- Phil Hudson

Will Make You Think

Advertising is kind of a lost art with small businesses. It's usually expensive so we focus on things that are easier to manage. Social media, having a functional website, sending out email blasts, etc. This book inspired me to step my game up and to tap into some the age old psychology behind advertising and incorporating it into my small business.
Read full review

- Stefano Nanino

Book Details

  • Release Date: 09-16-2014
  • Publisher: Audible Studios