Regular price: $19.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
©2014 Adam Ferrier (P)2014 Audible Inc.
Show More Show Less

Customer Reviews

Most Helpful

By Phil Hudson on 04-29-15

One of The Best Books on Advertising Ever

I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.

Read More Hide me

7 of 7 people found this review helpful


By Ron Roman on 05-05-15

Good info if you get past the author's arrogance

The book cites many interesting studies and provides valuable insights on behavioral change, whether the change is sought through advertising or other means. However, I quickly tired of the author telling me how smart and creative he is and the number of awards he won. If you can get past his extreme arrogance, you will learn how you can influence others and how you yourself are influenced.

Read More Hide me

11 of 12 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful

By Aneta Milanowska on 05-21-17

Good book!

It's behavioral psychology applied to marketing. Interesting, mostly based on case studies, clearly explaines what it teaches.

Read More Hide me

By stryder on 11-01-16

Essential reading for anyone - not just marketers

Whilst none of the science referenced in this book from behavioural economics, psychology, sociology is unique or original, it is brilliantly bought together in one place here. Save yourself some time reading or listening to other books and get this one.

This book is for marketers, business/ entrepreneurial folk and charities. I think it is also essential for the general public to read this to become aware of how we are all nudged into behaving certain ways.

Read More Hide me
See all Reviews

Customer Reviews

Most Helpful

By Shannon Ley on 09-26-16

Worth a listen if you want to understand advertisi

Insightful and largely tangible info with plenty of examples, not just general fluff. I would recommend this book if you want to understand advertising

Read More Hide me

By Kayla on 01-29-16

Adam Ferrier is engaging and a master of his craft

Loved it. I learned a lot and found that I could make better sense of theories I had learned in my first year of my marketing degree. Adam is funny and puts everything in perspective.

Read More Hide me
See all Reviews
© Copyright 1997 - 2017 Audible, Inc