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I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
7 of 7 people found this review helpful
The book cites many interesting studies and provides valuable insights on behavioral change, whether the change is sought through advertising or other means. However, I quickly tired of the author telling me how smart and creative he is and the number of awards he won. If you can get past his extreme arrogance, you will learn how you can influence others and how you yourself are influenced.
12 of 13 people found this review helpful
It's behavioral psychology applied to marketing. Interesting, mostly based on case studies, clearly explaines what it teaches.
Whilst none of the science referenced in this book from behavioural economics, psychology, sociology is unique or original, it is brilliantly bought together in one place here. Save yourself some time reading or listening to other books and get this one.
This book is for marketers, business/ entrepreneurial folk and charities. I think it is also essential for the general public to read this to become aware of how we are all nudged into behaving certain ways.
Insightful and largely tangible info with plenty of examples, not just general fluff. I would recommend this book if you want to understand advertising
Loved it. I learned a lot and found that I could make better sense of theories I had learned in my first year of my marketing degree. Adam is funny and puts everything in perspective.