The 4 Lenses of Innovation

  • by Rowan Gibson
  • Narrated by Steven Roy Grimsley
  • 8 hrs and 12 mins
  • Unabridged Audiobook

Publisher's Summary

Learn the formula for infusing creativity into your organization
Ever wondered where big breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The 4 Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.
By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos, and many others - came up with their game-changing ideas, best-selling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:

Challenging orthodoxies - what if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
Harnessing trends - where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
Leveraging resources - how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
Understanding needs - what are the unmet needs and frustrations that everyone else is simply ignoring?

Other books promise the keys to innovation - this one delivers them. With thought-provoking examples and features like the 8-Step Model for Building a Breakthrough, The 4 Lenses of Innovation will teach you how to reverse engineer creative genius and make radical business innovation an everyday reality inside your organization.


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Customer Reviews

Most Helpful

Too much history

The book explores a lot of the history of innovation, which was a bit tiring, particularly when the author listed items. Nevertheless, the last 40min were much more practical and engaging!
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- Lukas


we understand best through examples. this author gives about 100 examples for each lense. its almost impossible to not understand each lense. but its deeper than just the four lenses. the examples are new and modern with older innovation examples as well . i love this book because while listening i too created 7 innovative ideas. i had to stop the audio seven times. but i listwned on 2x speed because its like when youre hungry and you love whats in front of you . you want to devour it NOW. BUT when youre done you wish you can get hungry again so eat all over again. with this book i can "devour" it again and again!
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- Terrell

Book Details

  • Release Date: 05-14-2015
  • Publisher: Audible Studios