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This book reminds me of that episode of South Park where the townspeople's underpants keep disappearing. The gang discovers that it's because there are gnomes breaking in to their houses at night to steal their underpants.
When they ask the gnomes WHY it is that they are stealing people's underpants, we find out that it's all part of the gnomes' master plan:
Step 1: Steal Underpants
Step 2: ????
Step 3: PROFIT!!!
Do you see that big question mark in the middle? 4-hour work week reminds me of the gnomes' master plan that somehow they will turn a bunch of underpants into profit.
According to Ferris, step 1 is finding your own "underpants" to invent/patent and or distribute and sell. Step 2 is a big blurry question mark of spending thousands of dollars on advertising for a product you don't even have yet, just to see if people will buy it. Step 3 is where everything magically works out and all of a sudden you are earning PROFIT!!!
I found very little I could actually apply to my life.
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