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Salesmen are like doctors. This was my key takeaway:
As a salesperson, you're a doctor. It doesn't matter how many patients you've seen before. This one is the only one you're seeing now. Include the patient in your diagnosis and treatment. Doing so not only makes for a better working atmosphere, it also increases the likelihood that your patient will have the positive attitude that is really the driving force behind so many dramatic recoveries!
2 of 2 people found this review helpful
Sometimes I feel slimy when listening to sales and marketing books. Stephan does a great job of motivating in a trustworthy manner.
1 of 1 people found this review helpful