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This is one of those books hat everyone says you need to read in marketing or business, and having now listened to it,I would have to agree. That said though, I would love to read or listen to an up to date version of this book.
Many of the companies and examples that they use are in a very different position than they were when this was written, and while we can still learn so much from their history, a lot has changed in the marketing industry. In particular, I would love to hear what they have to say about the rise of social media and digital marketing, as well as a boom in startups and accessibility.
Furthermore, in my opinion, you can't write a current book on marketing and business and not talk about Google.
12 of 12 people found this review helpful
Would you consider the audio edition of The 22 Immutable Laws of Marketing to be better than the print version?
I've read several marketing books before and browsed through thousands of articles, but this one is my favorite so far. Well structured and defined, providing great examples from the real world, focusing on the specific rules that you need to follow in order to prevent failure.
8 of 8 people found this review helpful
I really liked this book and I will recommend it to anyone getting started with marketing and branding. The fact that there were 2 narrators made the read feel interactive for some reason. I have to admit that it is my first time listening to a read with 2 narrators. Good job. The main take home message of this book for me was the law of focus and the fact that owning a word in the mind of your prospects was gold!
2 of 2 people found this review helpful
Very dated, lots of examples that were relevant in the 80's but none existent today. Still a very informative book.
1 of 1 people found this review helpful