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Publisher's Summary

There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers
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Customer Reviews

Most Helpful
4 out of 5 stars
By T. M. Castagna on 12-01-15

Highly recommended, but could use an update.

This is one of those books hat everyone says you need to read in marketing or business, and having now listened to it,I would have to agree. That said though, I would love to read or listen to an up to date version of this book.

Many of the companies and examples that they use are in a very different position than they were when this was written, and while we can still learn so much from their history, a lot has changed in the marketing industry. In particular, I would love to hear what they have to say about the rise of social media and digital marketing, as well as a boom in startups and accessibility.

Furthermore, in my opinion, you can't write a current book on marketing and business and not talk about Google.

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12 of 12 people found this review helpful

5 out of 5 stars
By mpeshev on 09-07-14

Finely structured marketing book

Would you consider the audio edition of The 22 Immutable Laws of Marketing to be better than the print version?

I've read several marketing books before and browsed through thousands of articles, but this one is my favorite so far. Well structured and defined, providing great examples from the real world, focusing on the specific rules that you need to follow in order to prevent failure.

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8 of 8 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Fred Akele on 08-02-15

very useful read

I really liked this book and I will recommend it to anyone getting started with marketing and branding. The fact that there were 2 narrators made the read feel interactive for some reason. I have to admit that it is my first time listening to a read with 2 narrators. Good job. The main take home message of this book for me was the law of focus and the fact that owning a word in the mind of your prospects was gold!

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2 of 2 people found this review helpful

5 out of 5 stars
By Thomas Wall on 05-18-16

Dated, but still some solid advice.

Very dated, lots of examples that were relevant in the 80's but none existent today. Still a very informative book.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Yat Pang on 11-08-16

fantastic marketing content overall

fantastic marketing content overall, a little on the short side. highly recommended if you are interested in marketing.

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