The 12 Week Year

  • by Brian P. Moran, Michael Lennington
  • Narrated by Tom Pile
  • 5 hrs and 17 mins
  • Unabridged Audiobook

Publisher's Summary

The guide to shortening your execution cycle down from one year to 12 weeks
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

Explains how to leverage the power of a 12-week year to drive improved results in any area of your life
Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
Authors are leading experts on execution and implementation
Turn your organization's idea of a year on its head, and speed your journey to success.


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Customer Reviews

Most Helpful

Intriguing and Irritating

I didn't actually read the Publisher's Summary before I bought "The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months" (2013, text; 2014, Audible) , and that's a good thing. I wouldn't have voluntarily listened to something that promises that it's the "The guide to shortening your execution cycle . . ." The only execution cycle I know is in computer programming, and the last code I wrangled with was an early 1990's version of Unix.

What "The 12 Week Year" turned out to be is a time management program based interim goals, set quarterly. The 13th week is an added, or bonus, week so the "year" works out to an even year. I almost heard gears shift when I understood the concept. I think this could work for me.

Mentally, I had to change the plan to "The 3 Month Year" because my job and goals really do not fit into a weekly schedule. Even though I'm a licensed professional, I'm in what Brian P. Moran and Michael Lennington call "a reactive job." My deadlines and corresponding goals are driven by rules my employer does not control - they are set by statutes.

"The 12 Week Year" seems to be focused on sales people and sales teams with a lot more flexibility than I have. That doesn't mean I don't think I can apply the principles, I just need to adjust the author's suggestions to work at my work. The suggestions for personal improvement -,well, trying to lose 10 pounds in 12 weeks sure sounds a lot more manageable than the really daunting number that I have to drop after I successfully quit smoking a year ago, thanks to M J Ryan's "This Year I Will: How To Finally Change A Habit, Keep A Resolution, Or Make A Dream Come True" (2006).

So, now for the irritating: the authors suddenly go off on really odd, distracting and unsupported tangents. There's a woman whose supposedly making 100 home visits a month, and even more phone calls, in her counseling job while she's homeschooling her son. Right. And the word "intentionality"? It's a sociological concept describing cognition, not a touchy-feely motivational word. I ended up tuning out the dissonance, hoping I didn't miss something I could have used.

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- Cynthia "Always moving. Always listening. Always learning. "After all this time?" "Always.""

Not enough meat.

This book wasn’t for you, but who do you think might enjoy it more?

A person who is just starting their "journey to personal development and organizational methods."

What was most disappointing about Brian P. Moran and Michael Lennington ’s story?

The subtitle of the book ("Get more done in 12 weeks...") leads you to believe that this book talks about a process you can use to get stuff done. Instead, the book is filled with anecdotes about why thinking in a 12 week cycle is better than an annual cycle. The problem I have with this is that just about anyone who buys a book called the 12 week year is probably already sold on the idea of it. What we need is HOW to implement this. Yes, the author does say things like "Establish a vision and connect it to your personal ambitions" and "set and attend a Weekly Action Meeting.." He also talks about the importance of having a "written plan." But again, if you've heard any book in the past 20 years about productivity, there's not much new here. Taken this way, It's basically saying set a goal and give yourself 12 weeks to accomplish it rather than the typical year. I will admit that if you can make this mindset ship, it can be profound. If that is the goal of this book - to just get a person to change their time horizon - then I suppose the book might accomplish this.
However, if you are like me, a person who values process and wants to see the tangible deliverables/actions needed to implement a 12 week year, then you might find this book a bit frustrating. The sellers of this book would do well to create a companion "field guide" audio book. The field guide could serve as a sort of training on how to use the "system," complete with worksheets/workbook that the reader could follow along with.

You didn’t love this book... but did it have any redeeming qualities?

From the school of thought that there is some good in everything: it makes a VERY STRONG case about the merits of a 12 week year.

Any additional comments?

I had no problems with the narrator (although for some reason I kept thinking of the guy on the screen in Apple's 1984 commercial...)

If you are young or just starting out in a career, then this book will be good for you as it establishes a good grounding in how to get stuff done.

If like me, you are an established professional and were sold on the concept of a 12 week the second you heard the title (it is an awesome concept), you don't really need this book. Just apply any of the personal productivity models but shorten your horizon to 12 weeks instead of a year.


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- Steven

Book Details

  • Release Date: 05-29-2014
  • Publisher: Audible Studios