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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
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Publisher's summary
Warning: do not listen to this book if you hate money.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
- How to get new customers, clients, or patients and how make more profit from existing ones
- Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page
- How to annihilate competitors and make yourself the only logical choice
- How to get amazing results on a small budget using the secrets of direct response marketing
- How to charge high prices for your products and services and have customers actually thank you for it
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What listeners say about The 1-Page Marketing Plan
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Rosie's mom
- 10-23-18
You Need to buy Book to get key info
This sounds like a good companion to the book, but should not be purchased with the idea that you'll get all the material. He refers constantly to lists and a 1-page template and how to fill it out, but we don't get a PDF of the template when we buy the audiobook. To make matters worse, he refers to things without describing exactly what that thing is and then goes on to discuss it. The listener is left to guess at what part of an invisible template he is discussing.
Do not get the audiobook without having the book on hand to refer to!
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107 people found this helpful
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- Just Love ❤️
- 04-24-17
I NEVER write reviews!
Of all my many years of online purchasing I have never felt compelled to write a review until now. A a new small business owner this book is absolute gold. Its helps you grow from marketing dummy to marketing effectively in just one day. The lessons learned are invaluable and I can already feel that my business will be wildly successful thanks to the jewels I will carry from this book forever. Thank you Alan for giving the little fish a chance to win. If you're on the fence about purchasing this book, knock yourself off as hard and fast as possible, you've already wasted too much time reading this review when you could be learning your first 3 lessons!!! Blessing!
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85 people found this helpful
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- Ernest Kiwele
- 11-08-16
You haven't read any marketing book like this one
Where does The 1-Page Marketing Plan rank among all the audiobooks you’ve listened to so far?
Among business books? Right there at the top. Among books? Surely in my top 10.
Any additional comments?
Most of us have read dozens of business books that attempt to teach us about sales and marketing.
They even go as far as saying that marketing is key. Well, this book doesn't do just that, it explains how marketing is up there in priority with the very design of your business.
It doesn't just contrast positioning with product-focused theories, it debunks some and sets others exactly where they belong.
Invaluable lessons to be learned on what a prospect is and how to treat him, how to craft your offer, how to make competition irrelevant (like that: make direct comparison to competitors an apples-to-oranges comparison), how gain the most out of your relationship with your customer, how to avoid the hell of commodity-based offers... And a ton more practical guidelines on how to change your mindset from an ad-for-sale business to one that's value, authority, and trust-based.
No book I've read on marketing comes near this one. It's simple for the rest of us, it doesn't get lost in the technical details of the marketing field, it is completely connected with the rest of what you have to learn as an entrepreneur.
It's an invaluable resource and I'll be sure to read it many times over.
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82 people found this helpful
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- Stephen
- 09-24-16
amazingly clear roadmap for marketers
If you are a business owner or marketing specialist, this is a great read/audiobook. I spend almost $1,000,000 a month advertising and still learned a lot from this book. Follow the plan. Amazing result await.
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35 people found this helpful
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- Amazon Customer
- 10-09-16
Great Marketing Book
Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.
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31 people found this helpful
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- Glenn
- 11-13-16
Plain language education in marketing
Fantastic, easy listening audio book on marketing. Allan easily puts marketing buzz words into everyday language with simple analogies and metaphors. Well written. Great book. Already referred friend. 'RAVING FAN CREATED'.
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23 people found this helpful
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- Dave
- 08-26-17
If you only had one marketing book, get this one
This is an all-around excellent marketing planning primer, well written, funny, and to the point. The beginning starts slowly but builds. But that foundation is important, and by 1/3 the way in you are really getting to the meat and it keeps going from there. HIGHLY actionable, and good for the solo entrepreneur as well as the large corporate marketing person.
I'll be reading this at least once a year from now on and being sure to take action.
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- Sky High Man
- 03-21-17
Certainly not a be all end all book...
Is there anything you would change about this book?
I would change it from the 1 page marketing plan to the general marketing strategy that most people play into in a brainwashed society of people who think blogging, social media and capturing emails online is the way to generate leads and new clients.
What was most disappointing about Allan Dib’s story?
The story is fine but it plays into the marketing strategies being taught which are generic and can be found in any "free marketing" publication.
How did the narrator detract from the book?
Narrator wasn't the issue.
Could you see The 1-Page Marketing Plan being made into a movie or a TV series? Who should the stars be?
No way. This book has a catchy title but it by no means is a marketing plan that will work for every business.
Any additional comments?
It wasn't worth the credit I used on it.
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- Patrick Wingate
- 01-10-17
Just what I needed
Would you listen to The 1-Page Marketing Plan again? Why?
I am a mortgage professional using Allan Dib's concepts to create a sustainable business to last for a long time. I am actually on my 2nd time listening to this book. It comes w/ great material to supplement the book like a "greatest headlines" list and a 1 page marketing plan guide which I am in the process of filling in. Even the 2nd time around I'm catching new tidbits I missed at first. This book actually got me excited to begin my marketing plan and Allad Dib has lead me in the right direction. He also offers his email address for questions afterward...awesome.
What was one of the most memorable moments of The 1-Page Marketing Plan?
One of the most memorable moments was when I was able to access the pdf with nine boxes which I fill in to complete my marketing plan. As I'm filling out this template, I feel like I'm touching on all facets needed to properly market my brand.
Was this a book you wanted to listen to all in one sitting?
It was short enough to listen to in one sitting but I had to break it up as I have a busy schedule
Any additional comments?
I'm currently picking up more copies for my Realtor Partners so we can work together and implement these strategies together.
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- Casey Martin
- 12-03-16
Shoulda bought this book before I started
Save your college tuition. Just listen to this audio book, take notes, and do your worksheets.
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