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Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream, or cause.
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful storytelling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:
Capture your audience’s attention first, fast, and foremost
Motivate your listeners by demonstrating authenticity
Build your tell around “what’s in it for them”
Change passive listeners into active participants
Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Norma Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices, you’ll know how to craft, deliver - and own - a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Customer ReviewsMost Helpful
By Trailer User on 04-03-11
I didn't mind the listen but...
The author basically relates how story telling is the moving force in getting the intended audience to act. He then goes through a number of business and non-business scenarios in which story telling saved the day. Although I agree with the author that storytelling is important, I think the book would have been more helpful if it delved into the techniques that are best used to move the desired audience to act and how to implement them. I enjoyed the listen but would have enjoyed it more if I had more techniques to carry away from it.
5 of 5 people found this review helpful
By Tom Grundy on 05-31-12
Incredable material! Great 3hr book, 10hr Listen#%
This book wasn’t for you, but who do you think might enjoy it more?
If you are responsible for communication any an kind; you must read this book! The lessons discussed in this tome are incredible, they must be studied, notated, memorized, and put into action in your daily life. Those that take the lessons to heart will substantially increase their success.
What could Peter Guber have done to make this a more enjoyable book for you?
Peter Guber, aka "Pete the name dropper Gubber" was best when the story used to relay a point was third party. Pete,… REALLY?? You run around with Millionaires, Billionaires, and the so-called political elite... So does the bell hop at the Four Seasons!
The whole book reeked of narcissism!
If you ever do a rewrite, lift up someone else and you’ll be lifted with them!
What about Patrick Egan’s performance did you like?
The Narration was very good!
3 of 3 people found this review helpful
Customer ReviewsMost Helpful
By John Smith on 05-24-16
Interesting & quite fun - if you're in the mood
I enjoyed this book even though to British ears it is hilarious the extent to which he is obsessed by status and name-dropping! He is also disgracefully long-winde Nonetheless his core ideas of how powerful the concept of "a story" is as a sales & motivational tool are fascinating, and probably say something pretty profound about how us humans are wired.
By Fog on the Tyne on 04-15-16
Every story tells another...
Interesting and powerful stories. Now I realise I'm a zookeeper, no more monkeys left in my room!