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The author basically relates how story telling is the moving force in getting the intended audience to act. He then goes through a number of business and non-business scenarios in which story telling saved the day. Although I agree with the author that storytelling is important, I think the book would have been more helpful if it delved into the techniques that are best used to move the desired audience to act and how to implement them. I enjoyed the listen but would have enjoyed it more if I had more techniques to carry away from it.
4 of 4 people found this review helpful
This book wasn’t for you, but who do you think might enjoy it more?
If you are responsible for communication any an kind; you must read this book! The lessons discussed in this tome are incredible, they must be studied, notated, memorized, and put into action in your daily life. Those that take the lessons to heart will substantially increase their success.
What could Peter Guber have done to make this a more enjoyable book for you?
Peter Guber, aka "Pete the name dropper Gubber" was best when the story used to relay a point was third party. Pete,… REALLY?? You run around with Millionaires, Billionaires, and the so-called political elite... So does the bell hop at the Four Seasons!<br/><br/>The whole book reeked of narcissism! <br/><br/>If you ever do a rewrite, lift up someone else and you’ll be lifted with them!<br/>
What about Patrick Egan’s performance did you like?
The Narration was very good!
2 of 2 people found this review helpful
I enjoyed this book even though to British ears it is hilarious the extent to which he is obsessed by status and name-dropping! He is also disgracefully long-winde Nonetheless his core ideas of how powerful the concept of "a story" is as a sales & motivational tool are fascinating, and probably say something pretty profound about how us humans are wired.
Interesting and powerful stories. Now I realise I'm a zookeeper, no more monkeys left in my room!