Targeting a Market Segment

  • by Michael Roberto
  • Narrated by Michael Roberto
  • 0 hrs and 28 mins
  • Other

Publisher's Summary

Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you’ll learn key rules of targeting. One rule is: Don’t try to please customers outside your target. Another: Always pick a target segment that values what you offer.

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Book Details

  • Release Date: 04-08-2015
  • Publisher: The Great Courses