Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath | Key Takeaways, Analysis & Review

  • by Eureka Books
  • Narrated by Sean Patrick Hopkins
  • 0 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

Please note: This is a companion to the book and not the original book.
Switch by Chip Heath and Dan Heath| Key Takeaways, Analysis & Review
Switch: How to Change Things When Change Is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people's psyches. To generate change, authors Chip and Dan Heath believe a leader must connect with both sides, the rational and the emotional. This is because sometimes, one side can work against the other and sabotage successful change. The rational side tends to analyze possibilities for change so much that it becomes unable to act - so change never occurs. The emotional side is ready, or even eager, to act on change, but it can act compulsively and without focus. This means that changes based solely on emotion are likely to fail. To bring about real change, a leader must stimulate the emotional side of a group's psyche to get the process of change underway, then harness its rational side to give this change a concerted direction....
This companion to Switch includes:

Overview of the book
Important people
Key takeaways
Analysis of key takeaways
And much more!


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Customer Reviews

Most Helpful

presentation=dry ; analysis=clear & sufficient

the presentation was somewhat dry. This is however to be expected from a book focusing on analysis and review. the analysis and review was both clear and sufficient. I got the most valuable points from the original book at a fraction of the price and time.
Read full review

- Corey

Book Details

  • Release Date: 01-18-2016
  • Publisher: Eureka Books