Survival Is Not Enough

  • by Seth Godin
  • Narrated by Seth Godin
  • 2 hrs and 54 mins
  • Abridged Audiobook

Publisher's Summary

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Most of us view change as a threat, and survival as the goal. Yet we work too hard to consider just getting by as our primary goal. In Survival Is Not Enough, best selling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change. It contains a simple yet revolutionary idea: We can evolve our companies the same way nature evolves a species. Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable. Whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants, the organic approach to organizations described in this book will always outperform the competition. As long as our world is unstable, evolving businesses will win.


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Customer Reviews

Most Helpful

Evolution analogy

Seth is a breath of fresh air as a rule but here he introduces the analogy of business growth to evolution of species which, although I understand the points he is trying to make, is in my view, the biggest load of tripe ever unpacked. Dog eat dog is not reality, "In the measure you give it will be given.." is. Suffice to say I found the analogy very distracting.
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- Gerard

Bald is Beautiful

Seth strikes again. Like all of his previous efforts (business) Seth has an uncanny ability to look at business in an all new fresh way. I'm in sales, and get as much out of Seth's contributions as any traditional "Sales & Marketing" book.

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- C. Magruder

Book Details

  • Release Date: 01-04-2002
  • Publisher: Simon & Schuster Audio