To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.
In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace. After listening to his from-the-trenches stories and no-nonsense approach you'll realize you don't need to wait for a lucky break. You can make it yourself.
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An entertaining and actionable read
Mike Michalowicz is one of the most entertaining authors to read his book. His passion and personality really come through. There is so much extra content and stories that I always listen to his books first, then I get the book to highlight, put in notes and actions I will take.
The visions of surfing. Too often I view the idea of business as paddling harder instead of finding where business is going and join int.
Mike's passion and humor really come through.
I listen at 1.5x so I was able to get it done in one glorious day
Mike has a wisdom that come through. After reading one book, you will want to read all of Mike's books.
- Tom Schwab "What's ordinary to you, is amazing to others."