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Publisher's Summary

The top pro in selling anything today is not just a salesperson. He's a super salesperson, manager, and marketing strategist all rolled into one. He's a thorough student of his industry, his competition, his customers and prospects, and business trends that may affect his future sales. He segments his territory and constantly updates his analyses, objectives, strategies, and controls. Listening to Jim Cathcart and Tony Alessandra not only helps you achieve higher levels of proficiency in all these areas but also improves your skills in prospecting, creating awareness and demand, overcoming objections, negotiating, handling customer concerns, getting the maximum payoff from your accounts - and more.
With Superstar Selling you can be the star salesperson in your company and your industry as well.
©1992 Jim Cathcart, Tony Alessandra (P)1992 Nightingale Conant
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Customer Reviews

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By Katherine on 10-29-15

Need to update to 2015 from 1985 tech please take

please remove fax and update for Internet savy people we found good info and insight but need to find the pearls in the tech of today

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