Regular price: $24.49
Buy Now with 1 Credit
Buy Now for $24.49
This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't. In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fan-driven economy.
Customer ReviewsMost Helpful
By Boyd Stephenson on 04-23-17
Best book I have "read" in years
I was at the bookstore looking for something else and just happened across Superfandom. This was the best impulse buy I have ever made. This book is an incredibly insightful look into modern consumer culture and the people that drive some of its most interesting trends. I learned things I had no idea exec existed. Anyone with an interest in marketing, branding, or even popular culture will enjoy this book immensely.
2 of 2 people found this review helpful