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Publisher's Summary

Personal and professional networks shape everything we do. A chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. In this practical guide to discovering the rules of our superconnected world, the authors show that success is less about who you are than how you connect. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components - strong relationships, weak relationships, and hubs - that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.
©2010 Richard Koch and Gregory Lockwood (P)2010 Blackstone Audio, Inc.
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Critic Reviews

“This smart and thought-provoking analysis explains how individuals and businesses can harness their power for almost any kind of professional advancement.” ( Publishers Weekly)
“Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to.” ( Independent)
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Customer Reviews

Most Helpful
3 out of 5 stars
By Oliver Nielsen on 02-25-16

If you dig this genre of book, then...

I'm a big fan of Richard Koch. His books The 80/20 Principle and The Star Principle are some of my favorites. The latter I have even purchased as a gift for an entrepreneurial friend of mine.

SuperConnect? Hmm... I listened to it twice, and didn't feel it gave me much of value, despite knowing what I already know: connections are important, and we're not as disconnected as we may feel. Embrace weak links.

The book is written in the Malcolm Gladwell and Heath brothers style: a central theme (the power of weak links) which could easily fit in a blog post or two. Spice it up with countless anecdotes and curious cases. Amusing at best, at least to me. To many, it's great. So whether this book is for you, depends on whether or not you like such books.

Narration was fine though:)

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2 of 2 people found this review helpful

5 out of 5 stars
By Rohan Thompson on 03-20-15

Excellent and fascinating

Excellent insights around how networking and communication have advanced innovation.
Also, if you've read the STAR Principle, listen to the section on the network star.

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2 of 2 people found this review helpful

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