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Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Customer ReviewsMost Helpful
By Anil Kappa on 12-26-11
What disappointed you about Sun Tzu and the Art of Business?
It did not explain the principles of Sun Tzu
What could Mark McNeilly have done to make this a more enjoyable book for you?
I expected the author to explain Sun Tzu principles and then cite examples of application of those principles in business. the examples picked were weak. I think he did not connect with audience like me who is frequently reading business and leadership books
You didn’t love this book... but did it have any redeeming qualities?
I dropped listening to this book halfway through, it is not worth my time and totally a waste of my money. I wish they would refund my money or my credits
2 of 2 people found this review helpful