Sun Tzu Strategies for Selling

  • by Gerald A. Michaelson
  • Narrated by Barrett Whitener
  • 4 hrs and 19 mins
  • Unabridged Audiobook

Publisher's Summary

Through his best-selling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the best-selling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos", such as:

Get your strategy straight
Win without fighting
Have a unique selling proposition
Know your competitor
Aim for big wins
Learn from lost sales


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Customer Reviews

Most Helpful

Leave Sun Tzu out of it...

I have read enough about Sun Tzu to know that his writings were profound, if not sometimes ambigouos. For that reason many people have used that ambiguity as a touch point for a lot of deep thoughts. In this book, the author does exactly that, he uses Sun Tzu as a jumping off point for a lot of personal thoughts about selling.
Does he make some good points? Sure, but I was frankly interested in seeing more of relationship between the brilliant military strategist and the profession I love. I suppose I will have to write that book myself.
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- Fibonacci

Ancient Wisdom for Modern Times

Interesting application of Sun Tzu as it relates to a number of business facets. Although the author often meandered from the ancient text to a variety of topics, it made for intriguing discourse that was relevant to many sales scenarios.
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- John Pistotti

Book Details

  • Release Date: 03-06-2006
  • Publisher: McGraw-Hill Education