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I have read enough about Sun Tzu to know that his writings were profound, if not sometimes ambigouos. For that reason many people have used that ambiguity as a touch point for a lot of deep thoughts. In this book, the author does exactly that, he uses Sun Tzu as a jumping off point for a lot of personal thoughts about selling.
Does he make some good points? Sure, but I was frankly interested in seeing more of relationship between the brilliant military strategist and the profession I love. I suppose I will have to write that book myself.
11 of 12 people found this review helpful
Interesting application of Sun Tzu as it relates to a number of business facets. Although the author often meandered from the ancient text to a variety of topics, it made for intriguing discourse that was relevant to many sales scenarios.