• Summary of Blue Ocean Strategy from W. Chan Kim & Renee Mauborgne

  • By: Better Business Summaries
  • Narrated by: Angelica Were
  • Length: 31 mins
  • Unabridged Audiobook
  • Release date: 05-08-17
  • Language: English
  • Publisher: Better Business Summaries
  • 3.5 out of 5 stars 3.3 (3 ratings)

Regular price: $3.95

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Publisher's Summary

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is a 2015 version that updates the original text covering business strategy, first published in 2005. This is a classic handbook offering practical strategies for business students or entrepreneurs who want to get ahead of the competition, break new ground in uncharted territory, and earn access to widespread opportunities for growth, as well as gain a previously under-utilized base of customers. Typically, businesses will mistakenly focus upon competitors when creating strategies. A business that is labelled as a "blue ocean", however, will shift focus to creating value for their customers, which could include those customers yet to be attained. "Blue ocean" is terminology which comes from picturing new market space as the crystal clear, blue waters of an unexplored ocean. Conversely, a "red ocean" describes the antithesis: frequent and heavy competition that creates a red, or bloody, rivalry.
This is a summary and analysis of the book and NOT the original book.
This book contains:

Summary of the Entire Book
Chapter by Chapter Breakdown
Analysis of the Reading Experience

Download your copy today.
©2016 Better Business Summaries (P)2017 Better Business Summaries
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Customer Reviews

Most Helpful
2 out of 5 stars
By michael on 12-13-17

Poor narration

This book wasn’t for you, but who do you think might enjoy it more?

I think the subject of the book is very good. In fact I might read the entire book they are discussing. But, this narrator is horrible.

What was your reaction to the ending? (No spoilers please!)

This question is not really applicable.

What didn’t you like about Angelica Were’s performance?

It sounded like she was very bored with the subject. Her diction was off putting. A robot could have done as well.

You didn’t love this book... but did it have any redeeming qualities?

Yes, the subject is interesting but delivered poorly.

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