• Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne

  • Includes Analysis
  • By: Instaread
  • Narrated by: Sam Scholl
  • Length: 23 mins
  • Unabridged
  • Release date: 08-29-16
  • Language: English
  • Publisher: Instaread
  • 4.0 (50 ratings)

Regular price: $3.95

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Publisher's Summary

Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
Most businesses make the mistake of focusing on their competitors when developing strategies. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term blue ocean is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean.
Please note: This is key takeaways and analysis of the book and not the original book.
©2016 Instaread (P)2016 Instaread
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Customer Reviews

Most Helpful

By Ryan Arnold on 12-05-17

good content, poor narration.

Narrator reads far too quickly for listener to absorb material. Slow it down. this is delivered as if it were a speech or an address, not the dissemination of crucial information.

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1 of 1 people found this review helpful


By Anonymous User on 10-30-17

Blue Ocean strategy tt review

This was a great short and very concise listen. The reader did a fantastic job and the company put together a great summary of this great book.

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