Please note: This is a summary of the book, not the original book. This summary is not endorsed by or affiliated with Gary Vaynerchuk.
For entrepreneurs, the Internet is your oyster. Since the publication of the author's first book in 2009, younger consumers are spending more time than ever consuming content online. Brands have tripled the amount they spend on social media to reach this audience. Thanks to advertising, the top YouTubers earn a combined $70 million. This is the “influencer” market, and just about anybody with skill, diligence, and patience can jump in. Show off what you love online and make money doing it.
Thanks to the Internet, everyone who would have been scraping the bottom for influence can now grow a fan base and generate income. An influencer is someone with so much social media influence that businesses will pay them to appear with their products. If you're big enough, people might pay you just simply to be you.
In order to survive as an entrepreneur, you must think ahead of your current successes and seek ways to create more success. Don't limit yourself to just one platform - create a personal brand so powerful that it transcends all platforms. Julie Andrews was a star singer until cancer and her vocal cords were removed; however, her fame lived on with the children's books she had written.
Oddly enough, it isn't just artists, photographers, and musicians who are crafting their personal brand on the Internet - anyone can do it. The skills you learned in a job you hate could carry over to your personal brand, such as Dan Markham, who was a sales rep before becoming a YouTube cohost. There is no prescribed route to success. A humble beekeeper could tomorrow start an Instagram account, branch out into content outside bees, and become amazingly successful.
If you aren't “crushing it”, it's not because you're too old, poor, or untalented. You haven't taken the big leap yet. You're making excuses. It will be difficult for a long time, but once you build a solid personal brand, you will be in complete control of your routine - and your life.
Disclaimer: This summary is meant as a companion to the original book or to get the gist of the original book.
©2018 Noah Stewart (P)2018 Noah Stewart