• Subscription Marketing

  • Strategies for Nurturing Customers in a World of Churn
  • By: Anne Janzer
  • Narrated by: Anne Janzer
  • Length: 4 hrs and 37 mins
  • Unabridged
  • Release date: 05-16-17
  • Language: English
  • Publisher: Cuesta Park Consulting
  • 4.5 out of 5 stars 4.3 (17 ratings)

Regular price: $14.95

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Publisher's Summary

Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing subscription economy.
This completely revised and expanded edition includes:

Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing

If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
©2017 Anne Janzer (P)2017 Anne Janzer
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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 03-10-18

thoughtful advice for subscription businesses

well read by author herself. covers much more than traditional marketing. fast, enjoyable read. good resources on author site.

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5 out of 5 stars
By M. Sturdevant on 12-04-17

Revealing the Subscribed Economy

What made the experience of listening to Subscription Marketing the most enjoyable?

Finally I have a clearer understanding of an almost invisible method of doing business, subscriptions. But this book goes beyond subscriptions and lays out a method of giving real value to the customer while maintaining an enduring relationship and avoid churn.

My next step will be to purchase printed a printed copy to highlight essential parts and write lots of notes in the margins. Well done!

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