Move over, lead generation and lead nurturing. Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, you're just getting started when someone becomes a customer.
Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.
The book describes marketing practices that nurture the ongoing solution value to the customer and:
Help customers achieve value
Demonstrate the value that customers are realizing
Add value through content and community
Add value to the customer relationship
Align with customers' deeper values
Whether you're marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you'll find advice and ideas you can put into practice immediately.
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
Felt like the book lacked substance
- Steven Jacobs
A must read for saas founders, marketers!
Being a founder of a SaaS business, Anne's book was a welcome addition to my knowledge base. Every SaaS founder (well, anyone with a subscription model business or marketer) should read this book before determining and building the processes and tools to obtain, nurture and retain customers. Excellent analysis and tips on what to focus on to drive growth and retention - practical advice you won't find on blogs or google. Can't wait for her next book!
- Amazon Customer