Subscription Marketing

  • by Anne H. Janzer
  • Narrated by Anne H. Janzer
  • 2 hrs and 53 mins
  • Unabridged Audiobook

Publisher's Summary

Move over, lead generation and lead nurturing. Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, you're just getting started when someone becomes a customer.
Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.
The book describes marketing practices that nurture the ongoing solution value to the customer and:

Help customers achieve value
Demonstrate the value that customers are realizing
Add value through content and community
Add value to the customer relationship
Align with customers' deeper values

Whether you're marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you'll find advice and ideas you can put into practice immediately.


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Customer Reviews

Most Helpful

Felt like the book lacked substance

Typically when I open up a book on a certain topic in business, I expect the author to have owned a business and reflected on their own experiences. In this case, it seemed like more of the 20,000 foot overview with no experience of her own, but more so just examples. While the examples were good, I felt like I have received the same content from reading blog posts and not first hand experiences.
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- Steven Jacobs

great info and in-depth perspective of the subject

thank you do much for the information. I have several businesses that are subscription based and what I've learned will help my future marketing activities
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- Patrick Debel

Book Details

  • Release Date: 09-22-2015
  • Publisher: Cuesta Park Consulting