Subliminal Persuasion

  • by Dave Lakhani
  • Narrated by Dave Lakhani
  • 3 hrs and 49 mins
  • Unabridged Audiobook

Publisher's Summary

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone, it's about knowing what will appeal to people and how to communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.


See More Like This

Customer Reviews

Most Helpful

Not much to it

The same NLP stuff that is presented in a complex and hard to understand way. Not much value.
Read full review

- Sandy

Not what I thought it would be

The book is an ok listen at best. It has some good points, but not the persuasive book I was looking for. It focused more on larger audiences in most cases, so if you are a one on one salesman, this book will not help you nearly as much if you are looking to pinpoint specific behaviors from a client.

Ok, just not what I thought it would be...
Read full review

- D

Book Details

  • Release Date: 05-27-2010
  • Publisher: Gildan Media, LLC