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Publisher's Summary

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
©2010 Norm Brodsy, Bo Burlingham (P)2011 Gildan Media Corp
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Critic Reviews

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)
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Customer Reviews

Most Helpful

By morton on 12-16-11

This great audio was originally called The Knack!

I had heard about The Knack for quite some time, and how important it is for any business owner to have. I was delighted to find that The Knack has been released again as Street Smarts and it is as relevant as can be.

I was captivated by this audiobook. The author answered so many questions I had as a business owner. I found the examples he presents to be interesting, useful and yet still entertaining. I highly recommend it for every entrepreneur.

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30 of 32 people found this review helpful


By Alex on 01-08-14

Decent read, though definitely not a "Tool Kit"

What did you like best about Street Smarts? What did you like least?

The book predominately follows a narrative of Norm Brodsky, through his successes and failures of his Courier and Record Storage businesses. It has some interesting lessons that I've taken from it, but seems to be incredibly dated.

The thing I liked least is the old, antiquated model he is recommending for starting businesses. In today's rapidly changing environment, you will likely regret trying to follow in his foot steps as the times have definitely changed (since the 80s and 90s). That being said, he has some great timeless advice on sales numbers, surrounding yourself with certain types of people and negotiations and creative thinking.

What did you take away from Street Smarts that you can apply to your work?

I took a few good tidbits away from this book, predominately an absolutely new way on thinking about sales numbers and the hidden risks of watching just gross sales for a barometer for business success. He also had some pearls of insight in creatively tackling problems.

Any additional comments?

If you want a Startup Book for the times we live it, go read The Lean Startup by Eric Ries. Its on Audible as well.

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8 of 8 people found this review helpful

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Customer Reviews

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By Santiago on 11-08-16

Great business read

Sound and simple introduction to business, based on common sense and experience. Engaging, personal and well structured.

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1 of 1 people found this review helpful


By Walter Rothon on 01-21-16

Surprisingly good!

Informative, instructive and a very good listen. I was surprised how many nuggets there were in this book. This is one I'll go back and listen to again.

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1 of 1 people found this review helpful

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