Street Smarts

  • by Norm Brodsky, Bo Burlingham
  • Narrated by Sean Pratt
  • 10 hrs and 8 mins
  • Unabridged Audiobook

Publisher's Summary

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.


What the Critics Say

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)


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Customer Reviews

Most Helpful

This great audio was originally called The Knack!

I had heard about The Knack for quite some time, and how important it is for any business owner to have. I was delighted to find that The Knack has been released again as Street Smarts and it is as relevant as can be.

I was captivated by this audiobook. The author answered so many questions I had as a business owner. I found the examples he presents to be interesting, useful and yet still entertaining. I highly recommend it for every entrepreneur.
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- morton

Well written, engaging and very useful

Would you listen to Street Smarts again? Why?

Yes I would. So much good information for any small business owner and Im sure I missed something.

What did you like best about this story?

The story is very relevant to anyone that has a small business or who is about to start one. This book is full of great business insights that you can apply immediately to your own business.

Which scene was your favorite?

My favourite part was the part where he explained the importance of high gross margins. I immediately made some changes to my own business after hearing that part.

Was this a book you wanted to listen to all in one sitting?

Yes, almost. Took about two days.

Any additional comments?

I highly recommend this.

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- johan

Book Details

  • Release Date: 12-14-2011
  • Publisher: Gildan Media, LLC