People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
This great audio was originally called The Knack!
If you are in business or are thinking about it..
clear, concise, understandable
My business is nothing like the author's yet I understood each concept as it is explained.
The voice actor comes across as if he personally experienced these stories and concepts. A very enjoyable presentation.
Street Smarts has motivated me to move forward with several "next step" actions that, in the back of my mind, I knew needed to be accomplished.
I never leave my comments. This is a first. I can assure you that the concepts related in this audio book are highly valuable to you, your business, and those you interact with every day. I won't say "it will change your life" but I will say that you may choose to handle people and situations differently (for the better) after listening to Street Smarts.
- Doug Laursen "Tech Guy"