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Publisher's Summary

In this age of complexity and rapid change, robots and Big Data, globalization and a flatter world, the rules have changed. Traditional strategic planning no longer guarantees success. Uncertainty, empowered consumers, and networked corporations call for a new approach.
This award-winning book shows through cutting-edge research and compelling cases how companies ended the long-standing divorce between planners and implementers. One saved $200 million from people power and another made €74 million from innovation.
CEOs, senior managers and strategists will find a systematic 7-step roadmap for winning strategies: how to stand in the future, get intelligence from far-flung locations, give voice to dissenters, build alignment, maximize ownership, screen out losers efficiently, build a culture of accountability and entrepreneurship, produce quick wins, and get dynamic feedback from the action. In short, Strategy-in-Action gives listeners the art and science of integrating planning, people, and performance.
©2014 Thomas D. Zweifel (P)2016 Thomas D. Zweifel
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