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Publisher's Summary

This article from Harvard Business Review traces the shift in the economics of information. Over the past decade, managers had to adapt their operating processes to new information technologies - but now, they must rethink the strategic fundamentals of their business, say authors Philip B. Evans and Thomas S. Wurster of the Boston Consulting Group. Starting with the example of the near-demise of Encyclopædia Brittanica, they explain why every business, not just information businesses, must pay attention to, and respond to, shifts in the economics of information. This article originally appeared in print in the September-October 1997 Harvard Business Review and is now available in audio format exclusively through Audible.
©1997 by the President and Fellows of Harvard College, All Rights Reserved; (P)1997 Audible Inc.
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By Herbert M. Bryant Jr. on 12-28-04

A profound conceptual framework of understanding.

This is worth repeated listenings to garner its insights. Surely, of all Audible.com programs, it provides one of the best returns on one's purchase dollar and time spent.

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