Strategic Planning Explained : MBA Fundamentals

  • by Can Akdeniz
  • Narrated by Saethon Williams
  • Series: MBA Fundamentals
  • 0 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

A strategic plan is a document created specifically for an organization, which clearly states the organization's core values, mission statement, and objectives. It covers the available resources - such as staff, supplies, and technology - and it states how these are to be used for the advancement of the overall business. It is a valuable tool that can be used to measure progress at any stage and to determine when all the objectives have been met. Strategic planning is the process used to create a strategic plan.
This book contains the following information:


Who uses a strategic plan?
What are the key elements or features of a strategic plan?
Why use a strategic plan? What are the benefits?
When to use strategic planning
How to use a strategic plan effectively
What are the potential problems?

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Customer Reviews

Most Helpful

the beginning is good but then it drags on

very interesting mentaphors and clear definitions at the beginning. However, the writing becomes more and more boring towards the end.
Read full review

- Mai Thai

Book Details

  • Release Date: 07-13-2015
  • Publisher: Can Akdeniz