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Publisher's Summary

Just having the best idea, product, service, presentation or proposal is no longer enough in these dizzyingly competitive times. Getting a commitment to action from your investors, leaders, customers or colleagues is vital. This book helps you become a master of gaining commitment to action by learning how to ask.
You’ve finally plucked up the courage to ask for something: the afternoon off; a pay rise. Then comes that crucial moment where you wait with baited breath for the response. It’s tense, but it doesn’t have to be. You just need to master the art of 'the ask'.
Taking a direct, light–hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth providing a set of proven tools and techniques for getting to 'yes,' every time. He instils readers with the confidence to ask bigger, more often and even ask for the impossible - and to get it. Based on sound psychological principles, Straight To Yes! offers lots of winning ways to make requests that get you to 'yes'. Wholly practical in style and content, the book features accessible, straightforward techniques readers can put into action immediately.
©2013 Haider Imam (P)2013 Audible Ltd
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Critic Reviews

"This book is challenging, thought-provoking, and most of all practical. There are some great techniques, which, if you use them properly, will transform your outcomes, and give you significantly better results, whether in a business or personal context. This stuff just works!" (Robi Bernberg, Chairman, Academy for Chief Executives)
"A compelling read and with many insightful and practical suggestions to help you excel in your personal and business lives." (Sir Peter Vardy DL, Chairman, Vardy Group)
"Haider Imam is a genuinely good communicator who has taken this topic and brought it to life in a way that will be helpful to anyone wanting a greater degree of influence in some aspect of their life." (Prof Patricia Riddell, Professor of Applied Neuroscience at the University of Reading)
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