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Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Customer ReviewsMost Helpful
By EricaE on 04-17-18
Gamechanger for sales & ads in a post TV world
I loved this book and found it to be more ad and social media focused than I'd expected but it talks about building and maintaining brand presence in a world where people skip over the commercials. This was really a good read!
1 of 1 people found this review helpful
By FSB on 05-13-18
Good book. Introductory
There was a good story around setting up the story. There were a few key points to highlight and share. I would have liked if it had a more structured or classroom approach. I listened to it, maybe if I read it, I would have felt the classroom affect.