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PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
I loved this book and found it to be more ad and social media focused than I'd expected but it talks about building and maintaining brand presence in a world where people skip over the commercials. This was really a good read!
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The first part of the book covers the details about writing a good story, the second part tells you how to apply it to marketing.
Brilliant and easy to follow.