StorySelling

  • by Nick Nanton, J. W. Dicks
  • Narrated by Ray Porter
  • 5 hrs and 40 mins
  • Unabridged Audiobook

Publisher's Summary

A Wall Street Journal best seller from the award-winning narrator of The 4-Hour Workweek.
The Avengers was 2012's number-one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually planted 50 years earlier? You'll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy-winner Nick Nanton and J. W. Dicks, authors of the best-selling Celebrity Branding You, expose why StorySelling is the most powerful method of persuasion known to man - and how any entrepreneur or business owner can put it to work to create their own blockbuster success! From the science behind why stories are essential to the human mind,to the secrets behind the story elements that are irresistible to an audience, Nanton and Dicks uncover what made the greatest StorySelling campaigns of all time and show you how to use those very same ingredients to create your own marketing juggernaut. Inside this practical, heavily researched, and entertaining how-to guide are the principles Hollywood uses to build its billion-dollar franchises. StorySelling: Hollywood Secrets Revealed is truly your ticket to awesome business success.

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Customer Reviews

Most Helpful

Great overall concept but wanted more

Wish there was more meat and potatoes but overall this book helps you rethink your branding message. Enjoyed the analogy with Steve Jobs and a folktale. However was hoping for more concrete action steps to implement.
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- DC Real Estate Guy

Book Details

  • Release Date: 06-30-2015
  • Publisher: Podium Publishing