Regular price: $19.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.
Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the stuff no one ever teaches.
©2005 Steve Cone (P)2009 Audible, Inc.
Show More Show Less

Critic Reviews

"Peppered with practical lessons and engaging anecdotes. All in all, there are plenty of ideas worth stealing here." (The Wall Street Journal)
“Marketing mavens who treasure their jobs—or better yet, want to move ahead—will find themselves constantly using Cone’s incredible cache of ever-insightful tips and ideas as their guide to innovation and success.” (Steve Forbes)
“With Steal These Ideas! Steve Cone provides a clear and no-nonsense guide for getting it done now.” (Faith Popcorn)
Show More Show Less
© Copyright 1997 - 2018 Audible, Inc