Start with the Answer

  • by Bob Seelert
  • Narrated by Dennis Holland
  • 5 hrs and 16 mins
  • Unabridged Audiobook

Publisher's Summary

Today, we rarely see the words "business" and "wisdom" in the same sentence. For Bob Seelert, chairman of Saatchi & Saatchi, the two go hand-in-hand. At a time when our economic systems desperately need to energize people and produce leaders at all levels, Seelert brings us Start with the Answer.This collection of 94 real-life stories from Seelert's 40-year career as CEO of five companies in three different industries reveals transformative insights and practical instruction for anyone who wants to succeed as an executive, business leader, or entrepreneur.In this highly readable and down-to-earth book, Seelert outlines his strategies, practices, and principle-centered approach to decision-making and problem-solving. Even more important, he shares the wisdom he has gained through exposure to extraordinary people, events, and institutions.Based on his long and successful career, Seelert boils it all down to the eight dimensions of business life every leader must master in order to succeed - preparation, building and managing a career, business strategy, business operations, finance and economics, leadership, culture and communication, and personal spirit and style.As he explores these eight dimensions in detail, Seelert provides a wealth of experience-based tactics, principles, and ideas for overcoming all the basic challenges of the modern business world. With both the philosophy and the nuts and bolts of great leadership, Start with the Answer provides critical insight any aspiring leader can use to succeed in any industry.But you'll find much more here than just business fundamentals, including a philosophical foundation for high-quality leadership in the modern business world. Start with the Answer argues that leaders must first come to know themselves, and then develop the values, beliefs, and principles they will carry through their careers in order to earn the trust of those they lead.

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Customer Reviews

Most Helpful

Woody Hayes Sayings

What did you like best about Start with the Answer? What did you like least?

It had some useful tips about getting things accomplished.


What was the most interesting aspect of this story? The least interesting?

The author's rise to his position was interesting. But once there I didn't get the same sense of accomplishment.


What does Dennis Holland bring to the story that you wouldn’t experience if you just read the book?

Easy to listen to.


Who do you think would benefit most from listening to Start with the Answer?

Reasonable business read. Another perspective on career organization.


Any additional comments?

Thought the author should have credited Woody Hayes as a co-author. The author didn't seem to have many of his own pithy statements .

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- Daniel

Book Details

  • Release Date: 10-09-2009
  • Publisher: Audible Studios