Start with Why: End with How

  • by Benjamin Chapin
  • Narrated by Jay Prichard
  • 0 hrs and 46 mins
  • Unabridged Audiobook

Publisher's Summary

Are you a leader or a boss?
Leaders and bosses are two very different kinds of management styles. Leaders can make a statement about a task needing done and people will jump to volunteer while a boss will beg and plead their co-workers to get something accomplished. Leadership skills can be taught and acquired so you can lead your team efficiently.
Leadership = Profits
When you have excellent leadership in place at your company, profits are going to go up. Teams are made of people and when a leader can effectively lead, the results are amazing. Customers will be taken care of and clients will be signing contracts left and right when real leadership is in place over teams of employees. The reason for this is because of the trickle down affect. The excellent leadership causes the employees to be happy and content which in turn reaches the customers.


Start with why
Why what we do doesn't matter
Why people hate their jobs
Discovering why
End with how
How leaders inspire others
How to keep employees
How to give purpose to your employees
By the end of this book you are going to be ready to become a leader. Start down the road of leadership and building excellent customer relationships through employees today. You have the power to shape the future of your company and it starts with picking up your copy of this book!

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Customer Reviews

Most Helpful

Terrific book that can be applied to more than

a person's job. There's a lot of great information in this book that could not only be applied at the workplace but towards life in general. Indeed it's true, especially at work, that a person reacts to the way they're treated whether it be negatively or positively.

Either at work or at home, YES, what you do matters. Nobody wants to feel as if they're just a cog in the wheel. People are the ones that make a company great. And leaders are born every day. I can relate this to a few people I know as well as their employees and employers. I think this book would be beneficial to many people. I wish this had been a longer audiobook. It leads into the next book "Directional Thinking: 10 Steps to Positive Thinking." Important information.

Jay Prichard is a wonderfully upbeat narrator. His pacing and pauses are perfect. He speaks clearly and in a positive way which makes this a great listen. I look forward to the next book.

Audiobook received in exchange for an honest review.
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- Teresa

Great Companion to Directional Thinking

Any additional comments?


It seems that Start with Why... is either a section of or an additional tool to Directional Thinking by the same author. I find these shorts (each about an hour) very helpful in my business life. I think that they could pertain to a boss or an employee.

The premise show basics tools to as how or why you think the way you do about your position. If one has a negative outlook on his/her job, one should try approaching from a different angle.

For example, if you are an employer and you need things to be accomplished by others during the day. If you must cajole, beg and plead for your employees to do the task. Likely, you are not going to feel very good about yourself or your position.

Taking a different approach to the same situation may impact you and your staff in a positive way. Letting employees know what needs to be done and getting down and starting to do the job with them may make them more positive about their position and respect the boss more as well. That does not mean you have to stay and do or complete the task with them but it allows them to know, that you understand the task and can help them with any questions during the completion.

Unfortunately this book does not come with the e-book or notes that some others of this style do but it would be very easy to make notes and create an outline.

The narrator, Jay Prichard, has become a favorite of mine. He has a soothing and informative voice that captivates attention and keeps you engaged.

*I was asked to listen in exchange for this review.


Thank you for reading my review. If you found that it was helpful please select yes below this text.

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- DK

Book Details

  • Release Date: 04-29-2015
  • Publisher: Benjamin Chapin